Ask Your Parents: An Anti-Vaxx PSA

 The ask was to stop the anti-vaxx movement. The problem is nothing changes anti-vaxxer minds.

So we skipped the parents and talked to their kids instead.

We partnered with KidsHealth to get the message out and rebranded its logo

Then we developed a symbol for children’s celebrities verifying they’ve been vaccinated. It goes right along the verified symbols on YouTube, Twitter, etc.

YouTube is by far the most popular medium with young children. We’re taking over the most popular channels to have the stars ask their viewers to Ask Your Parents.

AD: Carlos Freire